Conducting a thorough business analysis is important, because very few investors will want to buy shares in a company having only read through, or even analysed, its accounts.
Most will want to have a general understanding of what the company does to make money, what problems it has faced in the past and what problems it may face in the future.
The list of articles below outline my own approach to analysing a company’s business operations, in an attempt to rule out “value traps” and find companies with strong competitive advantages.
Value traps – 18 Questions to help you avoid them
10 Questions every stock picker needs to ask